Love it! Now it seems like some of our international friends are realizing there needs to be some sort of monitoring of the media and advertising.
You do not have to be 120 pound 5 foot 9 blonde to be beautiful. Take for instance, British TV. Have you watched it lately? My husband is from Wales and we lived there for a while. I was shocked at how plain and ordinary people looked on their programs. Ridiculous right? But in the USA we plaster it on for the camera. Who set the norm and why did we let them without putting up a fight!
When was the last time you told your daughter, she looked great? Or your wife? Or your mom? Makes me feel great when I hear it and I almost certainly smile.
Very eye opening! As I work every year, I am truly horrified that young and old women do not realize their inner essence or beauty. I hire girls who have little self esteem and do not realize the power they can unleash if they just believe. I have had gangly young women not realize the power of a tube of lip gloss or a pretty scarf. As many of my customers know, I am not a huge fan of shellacked makeup. However I do believe in a little color to make you smile and radiate. Even when I am off on the beach, I have a handy lipstick tube to freshen the lips. I am fortunate enough to have an incredibly loving husband who tells I am beautiful and makes me feel wanted every day.
I also believe in the allure of a woman. This is something that our younger ladies are not being taught. It is not dragging your feet around in flip flops or wearing revealing clothes. It is looking in the mirror and liking what you see. It is holding a little something back from the male persuasion. It is eye contact and not letting them see your fear. It is being able to say no to that fashion faux pair. ( I have never been one that believes knitwear makes a women look great). It is creating your own sense of style and developing a wardrobe over the years to show that.
I believe if you tell a young girl of 6 to try that scarf on, she feels beautiful. I know I certainly used to like to play dress up when I was little. I believe it is ok to dream the impossible dream. I believe there is a knight in shining armor for all women, if they take the time to look and are receptive. (I do not care if that is male or female)
In all my years as a store owner, I think that our shop exudes that. Candles and fragrance make me feel good and create a mood. Jewelry, scarves and handbags are perfect little pick me ups and an easy way to brighten up an outfit. Even gourmet items during holidays have a bright spot.
So, enjoy this article below. Hurray for Israel!
“What the U.S. Can—and Can’t—Learn From Israel’s Ban on Ultra-Thin Models” (The Atlantic)
“On Monday, March 19, the Israeli parliament passed legislation ubiquitously known in the country as the Photoshop laws. The new regulations on the fashion and advertising industry ban underweight models as determined by Body Mass Index and regulate Photoshop usage in media and advertising. Abroad, the laws have opened new discussion on a government’s right to intervene in these two industries….
The more accepted approach for activism in the United States has been to put public pressure on the fashion industry to change, without government intervention. Some have answered the call for change, such as Dove, which launched the Campaign for Real Beauty in 2004 and a viral video entitled ‘Evolution’ in 2006, which shows the unbelievable transformation of an ‘ordinary’ woman into a Photoshopped super-woman. Its model of positive advertising has brought the brand attention, but it doesn’t appear to have caught on in the wider advertising or media industries, which are still Photoshopping away….”
also after I did a little more research it appears that Vogue is trying to change the norm as well.
The Vogue announcement included the following six-point pact.
“1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.
“2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.
“3. We will help to structure mentoring programs where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
“4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
“5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
“6. We will be ambassadors for the message of healthy body image.”